About Sales2Success

Where sales strategy meets learning science.

At Sales 2 Success, our mission is to empower people and businesses to achieve more through sales excellence. We believe sales is not just about closing deals. It’s about creating value, building trust, and driving growth.

Sales 2 Success exists to help B2B businesses simplify their sales processes, define compelling value propositions, and close deals more consistently. Through tailored coaching and training, we empower business owners, managers, and salespeople to build confidence, reduce stress, and achieve sustainable growth.

See what sets us apart!

At Sales 2 Success, we integrate proven, professional sales systems with human-centred coaching that drives both performance and motivation. Our approach aligns people, process, and performance to deliver measurable, sustainable results – not just short-term gains.

Complete Flexibility with 101 Sales

101 Sales is our proprietary suite of B2B sales programs from Sales 2 Success, designed to meet your specific business goals. Divided into three key areas – Sales Training, Sales Management, and Strategic Selling – it provides everything you need to boost performance and drive growth.

Each area offers full mentoring, interactive workshops, and online learning, allowing you to choose the focus that suits your needs. Whether it’s building essential skills, managing a high-performing team, or mastering complex strategies, 101 Sales gives you the flexibility to customise your journey and unlock sustainable success.

A.I.M. Business Management. Core competency Managing Leading developing people.

Australian Institute of Management (2005)

Spin Sales Process Training (Creating Value for Sales Reps and Managers)

Spin Sales (2008)

Millier Heiman Coach Strategic Selling Qualifications

Millier Heiman Coaching (2011)

Certificate IV in Assessment Training

iLearn Online (2018)

Certificate IV in Small Business Management Finance / Admin / Website

Tafe Queensland (2020)

Sharon Phillips

CEO & Founder | Sales 2 Success

Sharon Phillips has extensive experience as a keynote speaker, being requested to share her sales knowledge and skills to speak at corporate events, CPA Meetings, Business Breakfasts, TinaX Talks for women in business and Sales Training Days for a range of clients.

She is often called upon to deliver training as a keynote speaker on the topics of successful selling. 

Trishi Cotterell

COO & Learning Director | Sales 2 Success

Trishi brings over 20 years of corporate leadership and learning and development experience to her role as COO and Learning Director at Sales2Success, where she is the architect of the learning solutions that turn sales strategy into measurable team performance.

As COO, Trishi ensures that the operational backbone of Sales 2 Success is as strong as the solutions it delivers. From programme structure and quality assurance to systems, processes, and client engagement frameworks, she brings the organisational rigour that allows Sales 2 Success to operate with consistency and professionalism at an enterprise level. For clients, this means a seamless experience from initial analysis through to delivered solution, with nothing falling through the cracks.

Interested in having Sales 2 Success speak at your event?

Sharon delivers dynamic and engaging keynote presentations for conferences, leadership events, and sales teams, designed to inspire action, shift mindset, and deliver practical insights that translate into performance.

Complete flexibility with 101 Sales.

By offering a combination of flexible online learning, engaging in-person workshops, and community support, 101 Sales by Sales 2 Success helps you generate real sales, connect with real people, and see real results.

Trishi Cotterell

COO & Learning Director | Sales 2 Success

Trishi brings over 20 years of corporate leadership and learning and development experience to her role as COO and Learning Director at Sales2Success, where she is the architect of the learning solutions that turn sales strategy into measurable team performance.

As COO, Trishi ensures that the operational backbone of Sales 2 Success is as strong as the solutions it delivers. From programme structure and quality assurance to systems, processes, and client engagement frameworks, she brings the organisational rigour that allows Sales 2 Success to operate with consistency and professionalism at an enterprise level. For clients, this means a seamless experience from initial analysis through to delivered solution, with nothing falling through the cracks.

As Learning Director, Trishi leads the full learning function. She conducts performance gap analyses and delivers structured reports with clear recommendations, ensuring every learning solution is grounded in evidence and not assumption. She designs and develops face to face workshops, virtual classroom experiences, and on demand eLearning, including the flagship Sales101 suite: seven psychology-informed eLearning modules available to enterprise clients under licence.

Trishi’s approach to learning design is grounded in psychological, cognitive, and social development theory and goes well beyond content creation. She analyses the gap between what an organisation thinks its people know, what they actually know, and what they need to know to perform at the level the business demands. That analysis drives everything: the strategy, the design, the delivery format, and the outcomes.

Across her career, Trishi has designed and delivered technical systems training, communication and customer service, safety and compliance, and values, ethics and leadership programmes. She has worked with learners across least developed nations where English is frequently a second or third language, through to executive leadership teams, corporate and operational aviation, state government and operational and policing environments. That breadth of experience means she understands how to design learning that works across vastly different audiences, environments, and organisational cultures.

Together with CEO Sharon Phillps and Trishi delivers a genuinely end to end enterprise solution. Sharon brings deep expertise in sales strategy and methodology. Trishi brings the learning architecture that makes that expertise transferable, scalable, and measurable across an entire organisation. The result is a partnership where sales knowledge meets learning science, and enterprise teams get both.