Our proprietary suite of B2B sales programs

A complete sales capability framework

Three integrated programs, designed to take your team from foundational sales skills through to winning enterprise-level clients.

What is 101 Sales?

101 Sales is our proprietary suite of three integrated B2B sales programs, developed by Sharon Phillips over 30+ years of real-world sales and leadership experience. Each program combines structured learning, real-world application, and ongoing accountability to deliver a clear return on investment and long-term sales success.

The three programs are designed to complement each other, building from foundational selling skills through to advanced strategic selling for enterprise environments. They can be delivered as standalone engagements or integrated into a multi-stage capability program, depending on your team’s needs.

Available as in-person workshops, virtual classroom experiences, and on-demand eLearning, with the flagship Sales101 eLearning suite available to enterprise clients under licence.

Upcoming Workshops

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The foundation. Build the core selling capability your team needs to prospect, present, handle objections, and close with consistency.

Built for individual sellers, business owners, and B2B sales teams developing or refreshing their fundamentals.

Lead with structure. Equip sales managers and leaders with the frameworks, tools, and coaching strategies to lead high-performing teams.

Drives accountability, performance, and a culture of consistent execution.

Win and retain enterprise clients. Advanced methodologies for complex, multi-stakeholder sales environments.

Built for senior sellers and enterprise account teams pursuing high-value, long-term relationships.

Some of our Clients

Got any questions? Reach out to the Sales 2 Success team to find out more!

101 Sales Training

101 Sales Management

101 Sales Strategic Selling

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Trishi Cotterell

COO & Learning Director | Sales 2 Success

Trishi brings over 20 years of corporate leadership and learning and development experience to her role as COO and Learning Director at Sales2Success, where she is the architect of the learning solutions that turn sales strategy into measurable team performance.

As COO, Trishi ensures that the operational backbone of Sales 2 Success is as strong as the solutions it delivers. From programme structure and quality assurance to systems, processes, and client engagement frameworks, she brings the organisational rigour that allows Sales 2 Success to operate with consistency and professionalism at an enterprise level. For clients, this means a seamless experience from initial analysis through to delivered solution, with nothing falling through the cracks.

As Learning Director, Trishi leads the full learning function. She conducts performance gap analyses and delivers structured reports with clear recommendations, ensuring every learning solution is grounded in evidence and not assumption. She designs and develops face to face workshops, virtual classroom experiences, and on demand eLearning, including the flagship Sales101 suite: seven psychology-informed eLearning modules available to enterprise clients under licence.

Trishi’s approach to learning design is grounded in psychological, cognitive, and social development theory and goes well beyond content creation. She analyses the gap between what an organisation thinks its people know, what they actually know, and what they need to know to perform at the level the business demands. That analysis drives everything: the strategy, the design, the delivery format, and the outcomes.

Across her career, Trishi has designed and delivered technical systems training, communication and customer service, safety and compliance, and values, ethics and leadership programmes. She has worked with learners across least developed nations where English is frequently a second or third language, through to executive leadership teams, corporate and operational aviation, state government and operational and policing environments. That breadth of experience means she understands how to design learning that works across vastly different audiences, environments, and organisational cultures.

Together with CEO Sharon Phillps and Trishi delivers a genuinely end to end enterprise solution. Sharon brings deep expertise in sales strategy and methodology. Trishi brings the learning architecture that makes that expertise transferable, scalable, and measurable across an entire organisation. The result is a partnership where sales knowledge meets learning science, and enterprise teams get both.