B2B Sales Training

For Sales Teams, Sales Leaders & Business Owner

Helping Australian businesses build confident salespeople, stronger sales leaders with sustainable revenue growth through practical sales training, sales coaching and advisory.

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We partner with ambitious organisations ready to move beyond inconsistent results and build a high-performing, scalable sales function. With over 30 years of real-world experience, we bring the commercial insight to identify what’s holding your business back, and the execution discipline to fix it.

Our difference is in execution. While many providers focus on theory, we deliver practical, structured, outcome-driven solutions that embed into your business. Every engagement is tailored, with clear 30, 60, and 90-day roadmaps that ensure immediate traction while building long-term capability.

When you partner with Sales 2 Success, you gain more than a training provider. You gain a strategic advisor committed to your success.

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$530K+

Increased sales revenue by clients after coaching.

140%+

Client revenue increase (Q3, 2019 – Q3, 2020).

250+

5-Star client ratings.

Become a B2B Sales Superstar

Stop losing opportunities. Start turning better sales conversations into business growth. Led by Founder and CEO Sharon Phillips, Sales 2 Success helps business owners, sales teams and sales leaders build the skills, confidence and strategy to win more business. With over 30 years of hands-on sales experience, Sharon delivers B2B sales training in Brisbane, sales training in Sydney and Melbourne, and online sales training across Australia. Our personalised sales coaching in Brisbane, practical sales management training and tailored sales strategy workshops give you a clear framework to improve performance. Whether you’re looking for sales training for small business or development for an established sales team, our workshops, e-learning, mentoring and accountability help you find the right prospects, ask better questions, handle objections and close with confidence.

Ready to strengthen your sales results? Book a sales strategy conversation with Sharon today.

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Sales Training

We provide a tailored sales training that works for you. To empower you with the right sales structure and sales process, easy to understand and gain confidence.

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Workshops

Our workshops blend real-world strategies, role-playing, and proven techniques to empower teams, boost confidence, and deliver sustainable results.

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Online Learning

Online courses with proven strategies and scalable techniques to improve performance, and drive sustainable growth for professionals and teams.

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Complete flexibility with 101 Sales.

101 Sales is our proprietary suite of B2B sales programs, designed to meet your specific business goals. Divided into three key areas – Sales Training, Sales Management, and Strategic Selling – it provides everything you need to boost performance and drive growth

Each area offers full mentoring, interactive workshops, and online learning, allowing you to choose the focus that suits your needs. Whether it’s building essential skills, managing a high-performing team, or mastering complex strategies, 101 Sales gives you the flexibility to customise your journey and unlock sustainable success.
Explore 101 Sales

Find your 101 Sales Solution

101 Sales Training

Foundational Level 1

Sales capability for B2B teams & individuals mastering sales 

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101 Sales Management

New to Sales Management Frameworks, DISC sales Assessment tools, HR & Recruitment Strategies

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101 Sales Strategic Selling

Advanced Level 2 

Win and retain enterprise and high-value clients.

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Your sales advisor, Sharon Phillips.

Sharon brings 30+ years of B2B sales, sales leadership, and commercial management experience, positioning her as a trusted Business Sales Coach and Strategic Advisor for growth-focused organisations across Australia.

As a qualified Business Sales Coach & Advisor, Sharon delivers high-impact coaching grounded in her proprietary Four Pillars of Sales 2 Success methodology, designed to align strategy, execution, and accountability. Her specialism is helping businesses win new enterprise-level clients and secure long-term, high-value relationships.

Sharon is an international Stevie Bronze Award Winner for Businesswomen of the Year (Innovation in Business Services).

Meet the Team
Pushing companies forward, including...

See real improvement in your sales conversions.

“Sharon is a fantastic well rounded Business Coach who offers much more than just sales advice. I started working with Sharon one on one on ways to strengthen my sales approach including how to best offer and pitch my holistic safety solutions. Her knowledge, experience and support continue to help me strengthen my focus and direction to take to grow my business and achieve ongoing success.”
Angelina Badri
Angelina BadriFounder of Universal Safety Wellness
I have had the pleasure to work with Sharon Phillips on several occasions over the past twenty plus years in multiple Japanese & American multinational Australian sales subsidiaries. When Sharon was negotiating multimillion dollar contracts, Sharon worked exceptionally well at 'C' Level and has the ability to 'cut through' and is a gifted negotiator with a rare combination of patience, spunk, and sound research skills. “I was constantly amazed by Sharon’s ability to make friends with anyone, a skill she uses to full effect when presenting proposals to Clients”. I happily recommend Sharon and her Business ‘Sales 2 Success’.
Daniel Gard
Daniel GardStrategic Leader in Sales and Marketing APAC
I have recently engaged Sharon as my business sales coach, Sharon displays an in depth knowledge of the sales process, she understands how businesses operate and has a myriad of common sense techniques that I can use on a daily basis. She keeps me accountable and I now have a clear path to generate more sales and increase my bottom line. So, if your business is struggling to grow and you are putting in long hours with little or no result Sharon is the sales guru that you need. I can certainly recommend Sharon to anyone who wants to see real results in their business.
Chris Cox
Chris CoxFinance Broker
Sharon is an outstanding professional who really cares about her clients. Her communication and her follow through are superb. Sharon is open, honest, flexible and delivers great results. I recommend Sharon as a great partner to any business in need of a high energy and trusted professional. Sharon is the best at what she does and delivers the best product for your com-pany! If you want results hire Sharon, she will turn your team into money makers.
Maureen Ortiz
Maureen OrtizDirector of Sales at Svitla Systems, Inc.
Having succeeded in sale herself for many years, Sharon helps to break down the sales process into something simple and apply it to your industry so that you too can succeed in sales.
Donna Bruce
Donna BruceDirector and Head of Walsh Health at Walsh Accountants
After meeting Sharon on a couple of occasions, we engaged her to help us to successfully grow our sales team. We'd always given preference to what was thought as known quantities (relevant experience or working history). I wanted more than a helicopter sales coach to provide training and disappear. Sharon turned out to be a great fit, as we engaged her for the recruitment and interview process and then in an ongoing capacity for coaching Andi as our outsourced sales director. Incredibly pleased with the quality and culture fit that having her as a sounding board has brought about. Highly recommended.
Beau Worsley
Beau WorsleyChief of Growth at The Brand Makers
I have known Sharon for over 15 years as a professional and successful sales consultant in the print industry and it was with no doubt when she transcended to Sales to Success that I would reach out to her to present at one of Kyocera’s Dealer and Reseller’s events. This night was one of our most popular events for our customers with much positive feedback. Sharon truly over delivered in her preparation and her sales presentation was engaging and informative. I would have no hesitation recommending Sharon to those who wish to attend one of her workshops or events.
Kerrie Nurmi
Kerrie NurmiDealer Manager
“Sharon is a fantastic well rounded Business Coach who offers much more than just sales advice. I started working with Sharon one on one on ways to strengthen my sales approach including how to best offer and pitch my holistic safety solutions. Her knowledge, experience and support continue to help me strengthen my focus and direction to take to grow my business and achieve ongoing success.”
Angelina Badri
Angelina BadriFounder of Universal Safety Wellness
I have had the pleasure to work with Sharon Phillips on several occasions over the past twenty plus years in multiple Japanese & American multinational Australian sales subsidiaries. Sharon worked exceptionally well at 'C' Level and has the ability to 'cut through' and is a gifted negotiator with a rare combination of patience, spunk, and sound research skills. “I was constantly amazed by Sharon’s ability to make friends with anyone, a skill she uses to full effect when presenting proposals to Clients”. I happily recommend Sharon and her Business ‘Sales 2 Success’.
Daniel Gard
Daniel GardStrategic Leader in Sales and Marketing APAC
I have recently engaged Sharon as my business sales coach, Sharon displays an in depth knowledge of the sales process, she understands how businesses operate and has a myriad of common sense techniques that I can use on a daily basis. She keeps me accountable and I now have a clear path to generate more sales and increase my bottom line. So, if your business is struggling to grow and you are putting in long hours with little or no result Sharon is the sales guru that you need. I can certainly recommend Sharon to anyone who wants to see real results in their business.
Chris Cox
Chris CoxFinance Broker
Sharon is an outstanding professional who really cares about her clients. Her communication and her follow through are superb. Sharon is open, honest, flexible and delivers great results. I recommend Sharon as a great partner to any business in need of a high energy and trusted professional. Sharon is the best at what she does and delivers the best product for your com-pany! If you want results hire Sharon, she will turn your team into money makers.
Maureen Ortiz
Maureen OrtizDirector of Sales at Svitla Systems, Inc.
Having succeeded in sale herself for many years, Sharon helps to break down the sales process into something simple and apply it to your industry so that you too can succeed in sales.
Donna Bruce
Donna BruceDirector and Head of Walsh Health at Walsh Accountants
After meeting Sharon on a couple of occasions, we engaged her to help us to successfully grow our sales team. We'd always given preference to what was thought as known quantities (relevant experience or working history). Sharon turned out to be a great fit, as we engaged her for the recruitment and interview process and then in an ongoing capacity for coaching Andi as our outsourced sales director. Incredibly pleased with the quality and culture fit that having her as a sounding board has brought about. Highly recommended.
Beau Worsley
Beau WorsleyChief of Growth at The Brand Makers
I have known Sharon for over 15 years as a professional and successful sales consultant in the print industry and it was with no doubt when she transcended to Sales to Success that I would reach out to her to present at one of Kyocera’s Dealer and Reseller’s events. This night was one of our most popular events for our customers with much positive feedback. Sharon truly over delivered in her preparation and her sales presentation was engaging and informative. I would have no hesitation recommending Sharon to those who wish to attend one of her workshops or events.
Kerrie Nurmi
Kerrie NurmiDealer Manager

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Trishi Cotterell

COO & Learning Director | Sales 2 Success

Trishi brings over 20 years of corporate leadership and learning and development experience to her role as COO and Learning Director at Sales2Success, where she is the architect of the learning solutions that turn sales strategy into measurable team performance.

As COO, Trishi ensures that the operational backbone of Sales 2 Success is as strong as the solutions it delivers. From programme structure and quality assurance to systems, processes, and client engagement frameworks, she brings the organisational rigour that allows Sales 2 Success to operate with consistency and professionalism at an enterprise level. For clients, this means a seamless experience from initial analysis through to delivered solution, with nothing falling through the cracks.

As Learning Director, Trishi leads the full learning function. She conducts performance gap analyses and delivers structured reports with clear recommendations, ensuring every learning solution is grounded in evidence and not assumption. She designs and develops face to face workshops, virtual classroom experiences, and on demand eLearning, including the flagship Sales101 suite: seven psychology-informed eLearning modules available to enterprise clients under licence.

Trishi’s approach to learning design is grounded in psychological, cognitive, and social development theory and goes well beyond content creation. She analyses the gap between what an organisation thinks its people know, what they actually know, and what they need to know to perform at the level the business demands. That analysis drives everything: the strategy, the design, the delivery format, and the outcomes.

Across her career, Trishi has designed and delivered technical systems training, communication and customer service, safety and compliance, and values, ethics and leadership programmes. She has worked with learners across least developed nations where English is frequently a second or third language, through to executive leadership teams, corporate and operational aviation, state government and operational and policing environments. That breadth of experience means she understands how to design learning that works across vastly different audiences, environments, and organisational cultures.

Together with CEO Sharon Phillps and Trishi delivers a genuinely end to end enterprise solution. Sharon brings deep expertise in sales strategy and methodology. Trishi brings the learning architecture that makes that expertise transferable, scalable, and measurable across an entire organisation. The result is a partnership where sales knowledge meets learning science, and enterprise teams get both.

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