B2B Sales Transformation. Built for Enterprise. Proven across Australia.

Sales 2 Success is the strategic partner for organisations serious about growth.

Start closing sales today!

We partner with ambitious organisations ready to move beyond inconsistent results and build a high-performing, scalable sales function. With over 30 years of real-world experience, we bring the commercial insight to identify what’s holding your business back, and the execution discipline to fix it.

Our difference is in execution. While many providers focus on theory, we deliver practical, structured, outcome-driven solutions that embed into your business. Every engagement is tailored, with clear 30, 60, and 90-day roadmaps that ensure immediate traction while building long-term capability.

When you partner with Sales 2 Success, you gain more than a training provider. You gain a strategic advisor committed to your success.

$530K+

Increased sales revenue by clients after coaching.

140%+

Client revenue increase (Q3, 2019 – Q3, 2020).

250+

5-Star client ratings.

Become a B2B Sales Superstar

Sales 2 Success is led by Sharon Phillips (Founder & CEO) and Trishi Cotterell (COO & Learning Director), a partnership built to deliver enterprise sales transformation end-to-end.

Sharon brings 30+ years of B2B selling and the proprietary Four Pillars of Sales 2 Success methodology. Trishi brings 20+ years of evidence-based learning design grounded in psychology and cognitive theory, including the flagship Sales101 suite of seven psychology-informed eLearning modules available to enterprise clients under licence.

The result? Sales knowledge made transferable, scalable, and measurable across an entire organisation.

Sales Training

We provide a tailored sales training that works for you. To empower you with the right sales structure and sales process, easy to understand and gain confidence.

Workshops

Our workshops blend real-world strategies, role-playing, and proven techniques to empower teams, boost confidence, and deliver sustainable results.

Online Learning

Online courses with proven strategies and scalable techniques to improve performance, and drive sustainable growth for professionals and teams.

Complete flexibility with 101 Sales.

101 Sales is our proprietary suite of B2B sales programs, designed to meet your specific business goals. Divided into three key areas – Sales Training, Sales Management, and Strategic Selling – it provides everything you need to boost performance and drive growth

Each area offers full mentoring, interactive workshops, and online learning, allowing you to choose the focus that suits your needs. Whether it’s building essential skills, managing a high-performing team, or mastering complex strategies, 101 Sales gives you the flexibility to customise your journey and unlock sustainable success.

Find your 101 Sales Solution

101 Sales Training

Foundational sales capability for high-performing B2B teams.

101 Sales Management

Frameworks, tools, and coaching strategies for sales leaders.

101 Sales Strategic Selling

Win and retain enterprise and high-value clients.

Your sales advisor, Sharon Phillips.

Sharon brings 30+ years of B2B sales, sales leadership, and commercial management experience, positioning her as a trusted Business Sales Coach and Strategic Advisor for growth-focused organisations across Australia.

A qualified Outsourced Chief Sales Officer, Sharon delivers high-impact coaching underpinned by her proprietary Four Pillars of Sales 2 Success methodology, designed to align strategy, execution, and accountability. Her specialism is helping businesses win new enterprise-level clients and secure long-term, high-value relationships.

Sharon is an international Stevie Bronze Award Winner for Businesswomen of the Year (Innovation in Business Services).
Pushing companies forward, including...

See real improvement in your sales conversions.

Trishi Cotterell

COO & Learning Director | Sales 2 Success

Trishi brings over 20 years of corporate leadership and learning and development experience to her role as COO and Learning Director at Sales2Success, where she is the architect of the learning solutions that turn sales strategy into measurable team performance.

As COO, Trishi ensures that the operational backbone of Sales 2 Success is as strong as the solutions it delivers. From programme structure and quality assurance to systems, processes, and client engagement frameworks, she brings the organisational rigour that allows Sales 2 Success to operate with consistency and professionalism at an enterprise level. For clients, this means a seamless experience from initial analysis through to delivered solution, with nothing falling through the cracks.

As Learning Director, Trishi leads the full learning function. She conducts performance gap analyses and delivers structured reports with clear recommendations, ensuring every learning solution is grounded in evidence and not assumption. She designs and develops face to face workshops, virtual classroom experiences, and on demand eLearning, including the flagship Sales101 suite: seven psychology-informed eLearning modules available to enterprise clients under licence.

Trishi’s approach to learning design is grounded in psychological, cognitive, and social development theory and goes well beyond content creation. She analyses the gap between what an organisation thinks its people know, what they actually know, and what they need to know to perform at the level the business demands. That analysis drives everything: the strategy, the design, the delivery format, and the outcomes.

Across her career, Trishi has designed and delivered technical systems training, communication and customer service, safety and compliance, and values, ethics and leadership programmes. She has worked with learners across least developed nations where English is frequently a second or third language, through to executive leadership teams, corporate and operational aviation, state government and operational and policing environments. That breadth of experience means she understands how to design learning that works across vastly different audiences, environments, and organisational cultures.

Together with CEO Sharon Phillps and Trishi delivers a genuinely end to end enterprise solution. Sharon brings deep expertise in sales strategy and methodology. Trishi brings the learning architecture that makes that expertise transferable, scalable, and measurable across an entire organisation. The result is a partnership where sales knowledge meets learning science, and enterprise teams get both.