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What is 101 Sales Strategic Selling?

101 Sales Strategic Selling is the highest-level course in the 101 Sales series, designed for experienced sales professionals and leaders seeking to maximise their sales potential. Led by Sharon Davies, a renowned sales coach with over 28 years of experience, this program focuses on advanced strategies and comprehensive techniques that drive sales growth and optimise business performance. It is tailored for those who want to refine their approach and implement high-level sales tactics.

What You'll Learn

In this advanced course, you’ll dive deep into strategic selling techniques that go beyond basic sales tactics. You’ll learn how to build long-term, profitable relationships with key clients, leverage data-driven insights to refine your sales strategy, and create comprehensive plans to target high-value opportunities. The program also covers negotiation skills, sales forecasting, and managing complex sales cycles. Through interactive sessions, you’ll develop strategies to expand your reach and increase sales efficiency across your organisation.

Why Choose 101 Sales Strategic Selling?

101 Sales Strategic Selling provides an in-depth, hands-on learning experience for those looking to master advanced sales strategies. You’ll gain the tools to drive long-term sales success, sharpen your negotiation skills, and optimise sales processes for greater efficiency and impact. Sharon Davies’ expertise ensures that you’ll leave with a sophisticated, actionable plan to implement strategic selling in your organisation, helping you achieve sustained growth and maximise your revenue potential.

Questions or Inquiries?

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Trishi Cotterell

COO & Learning Director | Sales 2 Success

Trishi brings over 20 years of corporate leadership and learning and development experience to her role as COO and Learning Director at Sales2Success, where she is the architect of the learning solutions that turn sales strategy into measurable team performance.

As COO, Trishi ensures that the operational backbone of Sales 2 Success is as strong as the solutions it delivers. From programme structure and quality assurance to systems, processes, and client engagement frameworks, she brings the organisational rigour that allows Sales 2 Success to operate with consistency and professionalism at an enterprise level. For clients, this means a seamless experience from initial analysis through to delivered solution, with nothing falling through the cracks.

As Learning Director, Trishi leads the full learning function. She conducts performance gap analyses and delivers structured reports with clear recommendations, ensuring every learning solution is grounded in evidence and not assumption. She designs and develops face to face workshops, virtual classroom experiences, and on demand eLearning, including the flagship Sales101 suite: seven psychology-informed eLearning modules available to enterprise clients under licence.

Trishi’s approach to learning design is grounded in psychological, cognitive, and social development theory and goes well beyond content creation. She analyses the gap between what an organisation thinks its people know, what they actually know, and what they need to know to perform at the level the business demands. That analysis drives everything: the strategy, the design, the delivery format, and the outcomes.

Across her career, Trishi has designed and delivered technical systems training, communication and customer service, safety and compliance, and values, ethics and leadership programmes. She has worked with learners across least developed nations where English is frequently a second or third language, through to executive leadership teams, corporate and operational aviation, state government and operational and policing environments. That breadth of experience means she understands how to design learning that works across vastly different audiences, environments, and organisational cultures.

Together with CEO Sharon Phillps and Trishi delivers a genuinely end to end enterprise solution. Sharon brings deep expertise in sales strategy and methodology. Trishi brings the learning architecture that makes that expertise transferable, scalable, and measurable across an entire organisation. The result is a partnership where sales knowledge meets learning science, and enterprise teams get both.